Paris Saint-Germain’s commercial department have been busy recently securing a range of new sponsorship deals.
Not content with having signed up Qatari telecoms firm Ooredoo (yes, they’re really called Ooredoo) and Nivea for Men in recent weeks, the club has now added Hublot as, wait for it, Official Timekeeper and Official Watch of PSG. What an honour for them.
“Paris is the European capital for good taste, elegance and luxury,” said Hublot’s CEO Jean-Claude Biver.
“Paris is the world tourism capital. And thanks to Paris Saint-Germain, Paris is the capital of European football. Hublot could afford to not be associated with this club and it is a privilege for Hublot to keep time for the future glorious hours of Paris Saint-Germain!"
Whether this sponsorship deal had anything to do with...